sam i am

I’m a Senior Art Director and multi-disciplinary creative with a background in visual design. I approach my work with intention and focus and see visual expression as an avenue to bring joy to the everyday. As a born and bred New Yorker, I was exposed to all forms of art from an early age, and this had a profound effect on not only how I see the world but how I approach the work.

Today, at Amazon Device Brand Studio, I lead Art Direction and Design at scale, guiding teams that shape how millions of people experience brands like Alexa, Ring, Echo and FireTV. This experience has not only sharpened my visual acuity, but taught me how to build and deploy design systems across large matrixed organizations. I care deeply about craft, but I’m just as focused on building clear, scalable systems that help teams move faster without losing the soul of the work.


sam i am

I’m a Senior Art Director and multi-disciplinary creative with a background in visual design. I approach my work with intention and focus and see visual expression as an avenue to bring joy to the everyday. As a born and bred New Yorker, I was exposed to all forms of art from an early age, and this had a profound effect on not only how I see the world but how I approach the work.

Today, at Amazon Device Brand Studio, I lead Art Direction and Design at scale, guiding teams that shape how millions of people experience brands like Alexa, Ring, Echo and FireTV. This experience has not only sharpened my visual acuity, but taught me how to build and deploy design systems across large matrixed organizations. I care deeply about craft, but I’m just as focused on building clear, scalable systems that help teams move faster without losing the soul of the work.

sam i am

I’m a Senior Art Director and multi-disciplinary creative with a background in visual design. I approach my work with intention and focus and see visual expression as an avenue to bring joy to the everyday. As a born and bred New Yorker, I was exposed to all forms of art from an early age, and this had a profound effect on not only how I see the world but how I approach the work.

Today, at Amazon Device Brand Studio, I lead Art Direction and Design at scale, guiding teams that shape how millions of people experience brands like Alexa, Ring, Echo and FireTV. This experience has not only sharpened my visual acuity, but taught me how to build and deploy design systems across large matrixed organizations. I care deeply about craft, but I’m just as focused on building clear, scalable systems that help teams move faster without losing the soul of the work.