sam i am

A Senior Art Director and multidisciplinary creative with a background in design. I approach my work with intention and focus, using visual expression to create clarity. As a born and bred New Yorker, I was exposed to all forms of art from an early age, and this had a profound effect on not only how I see the world but how I approach the work. It’s the city in me, I move fast and I sweat the details. I’m drawn to a high bar, good taste, and clean execution.

Today, at Amazon Device Brand Studio, I lead Art Direction and Design at scale, guiding teams that shape how millions of people experience brands like Alexa, Ring, Echo and FireTV. This experience has not only sharpened my visual acuity, but taught me how to build and deploy design systems across large matrixed organizations.


sam i am

A Senior Art Director and multidisciplinary creative with a background in design. I approach my work with intention and focus, using visual expression to create clarity. As a born and bred New Yorker, I was exposed to all forms of art from an early age, and this had a profound effect on not only how I see the world but how I approach the work. It’s the city in me, I move fast and I sweat the details. I’m drawn to a high bar, good taste, and clean execution.

Today, at Amazon Device Brand Studio, I lead Art Direction and Design at scale, guiding teams that shape how millions of people experience brands like Alexa, Ring, Echo and FireTV. This experience has not only sharpened my visual acuity, but taught me how to build and deploy design systems across large matrixed organizations.

sam i am

A Senior Art Director and multidisciplinary creative with a background in design. I approach my work with intention and focus, using visual expression to create clarity. As a born and bred New Yorker, I was exposed to all forms of art from an early age, and this had a profound effect on not only how I see the world but how I approach the work. It’s the city in me, I move fast and I sweat the details. I’m drawn to a high bar, good taste, and clean execution.

Today, at Amazon Device Brand Studio, I lead Art Direction and Design at scale, guiding teams that shape how millions of people experience brands like Alexa, Ring, Echo and FireTV. This experience has not only sharpened my visual acuity, but taught me how to build and deploy design systems across large matrixed organizations.