sam i am

I’m a Senior Art Director and multidisciplinary creative working across art direction, design, and digital experience. I approach my work with intention and focus, building systems and shaping visual stories that create clarity. As born and bred New Yorker, I move fast, sweat the details, and hold a high bar for taste, structure, and clean execution.

At Amazon Devices Brand Studio, I lead hybrid art direction and design at scale across retail experiences for Alexa, Ring, Echo, and Fire TV. From scalable frameworks and layout systems to photography, video, and motion, I build digital experiences that feel intuitive, polished, and visually sharp.


sam i am

I’m a Senior Art Director and multidisciplinary creative working across art direction, design, and digital experience. I approach my work with intention and focus, building systems and shaping visual stories that create clarity. As born and bred New Yorker, I move fast, sweat the details, and hold a high bar for taste, structure, and clean execution.

At Amazon Devices Brand Studio, I lead hybrid art direction and design at scale across retail experiences for Alexa, Ring, Echo, and Fire TV. From scalable frameworks and layout systems to photography, video, and motion, I build digital experiences that feel intuitive, polished, and visually sharp.